The meaning of topic recommendations within Taste Clusters
We've made campaign setup easier by allowing you to view topic recommendations for each Taste Cluster on the Setup Campaign page in Wave for all subscription arts (FD Professional, FD Select and Prisma). This gives you deeper insights into each Taste Cluster and their content before launching your campaign.
Topic recommendations help you tailor messages to your audience. Topic recommendations give you insight into the topics and content that the audience you want to reach with your ads is really interested in. E.g. the group in the TC Corn Flower Blue is interested in composers from the United States Anthony Davis and Thulani Davis. We recommend that you write primary texts and headlines around them, there is no need to use the exact words.
If you feel a topic recommendation is unsuitable, feel free to report it by clicking on it. Currently, we are gathering your feedback, but we do not disable topic recommendation, you report as unsuitable.
The more budget you spend, the more Taste Clusters will be available. The "Select" button in blue color shows the available Taste Clusters, the "Selected" button in orange color shows the Taste Clusters you have selected. Clicking the "Select" button again will change it to "Selected" and vice versa.
