In this article we will explain everything around paused campaigns
A campaign can get paused (deactivated) automatically by our campaign optimisation engine due to different reason (low performance, event almost sold out). Detailed information you find in this article: Future Demand's campaign optimisation engine
Once the campaign gets paused you will receive a notification in the WebApp and an email that the campaign got paused.
Please check the following things before making a decision:
- If it is an event series and the results for the single event is below a certain threshold and not performing well but the event series is performing well. Our campaign optimisation engine is just looking on single events but not on the whole series. In this case we recommend to activate the campaign again.
- Did you send us the updated sales data. Very often campaigns get paused due to missing sales data.
Please note: It is always your decision if you would like to keep the campaign running or not.
Our attribution model is evaluating your campaign through your sales data in a very conservative way as we don't want tickets to be allocated to us that were not sold through us. So it might be that there have been tickets sold although the results in the WebApp are in 0. Also it might be that a campaign is successful in other metrics, like impression, reach, clicks, etc. Further information on how our attribution model works you can find here: How does the Future Demand's attribution model work?
If you decide to keep it turned off, then please contact your Customer Success Manager and let him/her know your decision.
If you wanna keep it running you can reactivate the campaign yourself, but you have to turn off the campaign optimisation.
Detailed information on how to activate the campaign again you can find here: How can I activate (a paused/deactivated campaign) or deactivate a campaign?
And information regarding turning off the campaign optimisation you can find here: How to turn off the campaign optimisation in the WebApp and what does it mean?
Please also in this case inform your Customer Success Manager about your decision and if you made any changes to the campaign.