Geo-targeting plays a critical role in marketing by allowing businesses to target their advertising efforts to specific geographic locations. This helps you reach your target audience more effectively and increases the likelihood of conversion. It ensures that your ads reach the right audience in the right place, optimising reach and campaign effectiveness.
There are three ways to use geo-targeting in the Web application: FD Smart Location, Postal Code and City. When setting up a campaign, you can select the specific location option on the 'Create Ads' page. Please note, users with Prisma subscription can use Postal Codes and Cities Options only.
Location/ FD Smart Location feature is available for: FD Professional, FD Select (without postal codes ranking).
FD Smart Location: This algorithm-based solution automatically adds the optimal location. If you choose FD Smart Location, simply complete your campaign publishing process and the location will be automatically added by our tool.
For FD Select Clients our tool identifies the optimal location based on postal codes and realistic distances to the venue where the event will take place.
For FD Professional, our tool adds the optimal location based on postal codes, realistic distances to the venue where the event will be held, and in addition, postal codes ranking, which uses historical data to identify postal codes with a lot of transactions in the past and target high spending postal codes accordingly.
Location/ Postal codes feature is available for: FD Professional, FD Select, Prisma subscriptions.
When to use postal codes? If you already know the location of your audience, you can use postal codes.
Postal Codes: Postal code targeting increases the likelihood of attendance based on proximity. If you choose Postal Codes, you will need to add the postal codes where you expect your audience to be before publishing the campaign. Go to Location, select Postal Codes and click the Edit button.
You can select one or more countries. Please add postal codes to narrow down your target audience. You can add postal codes manually (please separate them with comma or semicolon). It is also possible to copy and paste the list of postal codes from an Excel file and add the whole list at once.
If the postal codes exist, they will be matched to the country; otherwise, a list of unmatched postal codes will be shown, which you can also download. Once the campaign is published, the matched postal codes will be added to Meta automatically.
Location/City feature is available for: FD Professional, FD Select, Prisma subscriptions.
When should you use the City feature? When you are not sure where your audience is located and/or want to reach new audiences.
City: Targeting by city based on distance from the promoted event increases the likelihood of attending. If you select City, you will need to add your desired cities before publishing the campaign. An edit button will appear next to the city, which will open an overlay where you can select the desired city, add a radius, and click the save button. Once the campaign is published, the saved city and the cities within the radius will automatically be added to the geo targeting. Neighbourhoods don't have a radius option only cities. However, for city user can specify radius with a range of 10 to 50 in miles, and 17 to 80 in kilometres.
You can include, exclude cities and adjust the radius for the selected cities.
If you want to change your postal codes or city once the campaign is published, you can do so using the edit campaign feature.
Important note: You cannot exchange the location options (FD Smart Location/ Postal Codes/ Cities) once the campaign is published.