This article is relevant for: All subscriptions
Geo-targeting plays a critical role in marketing by allowing businesses to target specific geographic locations. This helps you reach your target audience more effectively and increases the likelihood of conversion. It ensures that your ads reach the right audience in the right place, optimising reach and campaign effectiveness.
When creating a campaign, you can select from different options to set up the geo-targeting in the step 'Create Ads' - 'Location' (see screenshot below): FD Smart Location, Postal Code and City. 
In the following you will find a short description of each option and how to set it up.
FD Smart Location: Is only available for FD Live (not for Prisma). It should be used for example if:
- you would like the algorithm to define the right geo-targeting for you
- you are unsure where your audience is based
- you are unsure how the geo-targeting should be set up properly.
This algorithm-based solution automatically adds the optimal location based on different metrics like driving time to the venue or if data is provided the postal codes where you are selling most of your tickets. If you choose FD Smart Location, simply complete your campaign publishing process and the location will be automatically set up by our tool.
Postal Codes: Is available for all our products. It should be used for example if:
- you already know where your target group is based exactly
- and if you can generate a list of postal codes for those cities, villages, areas, etc.
If you choose Postal Codes, you will need to add the postal codes where you expect your audience to be before publishing the campaign. Go to Location, select Postal Codes and click the Edit button.
You can select one or more countries. Please add postal codes to narrow down your target audience. You can add postal codes manually (please separate them with comma or semicolon). It is also possible to copy and paste the list of postal codes from an Excel file and add the whole list at once.
If the postal codes exist, they will be matched to the country; otherwise, a list of unmatched postal codes will be shown, which you can also download. Once the campaign is published, the matched postal codes will be set as geo-targeting for the campaign automatically.
IMPORTANT: Please always be sure to add enough postal codes as otherwise the target group will be not big enough to run an effective campaign.
City: Is available for all our products and should be used if:
- you know in which area people should be targeted based on neighbourhoods and the distance to a chosen city center.
- you are not able to generate the postal codes but you know which area/s you want to target
If you select City, you will need to add your desired city/cities/neighbourhood/country before publishing the campaign. An edit button will appear next to the city, which will open an overlay where you can select the desired city, add a radius, and click the save button. Once the campaign is published, the saved city and the cities within the radius will automatically be added to the geo targeting.
You can include, exclude cities and adjust the radius for the selected cities.
IMPORTANT: Neighbourhoods don't have a radius option only cities. Radius can be specified with a range of 10 to 50 in miles, and 17 to 80 in kilometres. Always make sure that the radius is high enough as otherwise the target group will be not big enough to run an effective campaign.
Please note: If you want to change your location set up (add postal codes, change city or distance,...) once the campaign is published, you can do so by editing each Tastecluster of the campaign.