It is important that text, headlines and images are adapted to the topic recommendations as we see from our experience that it can affect efficiency if you don't do so.
Our Taste Cluster technology uses the interests of different customer groups to target them. The topic recommendations give you keywords to define the interest of each customer group. Therefore text, headlines and images or videos should be adapted to the topic recommendations.
For example:
A certain artist is mentioned in the topic recommendations: Try to add an image of the artist and also mention this artist in the text and/or headline.
Many different artists are mentioned: Upload pictures of all artists and write about the great artists performing in the text and headlines or mention their names.
Also the targeting in Meta later on will be set depending on the key words in the topic recommendations. Therefore it is important to adapt.