What do Meta's recommendations mean for campaign performance

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Meta uses general rules for campaign optimisation recommendations and during the learning phase that are designed for all sectors and are not specific to cultural institutions. Messages such as ‘Learning phase impaired’ or other recommendations from Meta regarding the campaign performance occur frequently and can be ignored. As such recommendations are not suitable neither with the way Future Demand Tool creates campaigns, nor with the live-entertainment and culture industry. The campaign results will not be affected.