What can be changed for an active campaign?
This article is relevant for: All subscriptions
User can change:
- Language
- Primary Text
- Headline
- Media: you can exchange images, but cannot add some more (If you added only one image in one Taste Cluster, one image can be replaced by another image or video, but it is not possible to add a second image or video)
- Destination URL
- Description
- Enable/ Disable add variations
- Taste Cluster (if there are more available)
- Budget can be added by adding new Taste Clusters (if there are more available)
IMPORTANT: The budget selected for the new Taste Clusters is added to the originally selected budget. For example, if a campaign was set up with a budget of €1,000, and two additional Taste Clusters are then added with a budget of €1,500 each, the total budget is now €2,500.
User cannot change:
- Marketing goal (tickets/impressions/ROI)
- Runtime (can be changed by the client on Meta, extension of the runtime increases the budget of the campaign)
- Call to action
- Audience (Normally client can select a custom audience you have previously created in Meta's ad platform, but when Taste Cluster Technology was selected while activating the campaign, it will be not possible to switch from TC to custom audience)
- Location (You can make changes, e.g. add more postal codes, when postal codes, where used in location option. But, once postal codes are selected by the client and the campaign is active, client can not change to City or FD Smart Location)
- The number of available Taste Clusters (can be added manually by FD-Team)
- The type of creation of the Taste Clusters (ITC, ITC2)