Best Practices for Images and Videos in Your Campaigns
General Recommendations
Our tool uses the videos you upload when setting up a campaign. No editing will be done, and the same video will appear in your ads on Meta. In general, it's best to avoid using videos that are too long. Shorter, more impactful content tends to perform better, although this may vary depending on the situation.
It's a good practice to follow topic recommendations. For example, if a taste cluster focuses on a musical instrument, the media you add should reflect that theme. If a taste cluster is related to an artist, it’s logical to include photos of that artist. Similarly, if the cluster is dedicated to an atmosphere, such as an event, adding images of the location, venue, or hall is appropriate. The more variety in your media, the more options you'll have for A/B testing, leading to better results.
What Formats Should You Use?
For Facebook and Instagram posts, a 1:1 aspect ratio is recommended for both images and videos, as this displays well on both desktop and mobile devices. This ensures your content is visually appealing and correctly formatted across platforms.
For reels and stories, a 9:16 aspect ratio is required. If the media you upload doesn’t fit this aspect ratio, it may either be used in other placements or cause an error. To ensure proper placement across different formats, use both 1:1 and 9:16 aspect ratios. Only vertical images with a 9:16 ratio will automatically be used for reels and stories.
Reels and stories placements do not include text or headlines. This is a specification from Meta and can not be changed.
Maximum Media Size for Campaigns
To ensure optimal performance and comply with platform restrictions, there are limits to the size and quantity of media you can upload. You can upload a maximum of 10 media files (images and videos) per taste cluster.
You can replace media (e.g., swap one image for another or a video for an image), but no additional files can be added after your campaign has been published.
For best results, we recommend using images and videos that are at least 1080px by 1080px. A 1:1 aspect ratio works best across all ad formats. Videos should have a minimum frame rate of 30 frames per second. The maximum file size for images is 30 MB, and for videos, it is 1 GB.
Key Takeaways at a Glance:
- Use a 1:1 aspect ratio for images and videos on Facebook and Instagram posts, as it works best on both desktop and mobile devices.
- For reels and stories, a 9:16 aspect ratio is required, and these placements do not include text or headlines (per Meta’s rules).
- Images and videos should be at least 1080px by 1080px.
- Videos should have a minimum frame rate of 30 frames per second.
- Maximum file sizes: 30 MB for images, 1 GB for videos.
- You can upload up to 10 media files per taste cluster.
- Media can be exchanged, but no additional files can be added after the campaign is published.
- Using text on ad images is basically fine. However, we recommend using as little text as possible (max. 10% of the image surface). In addition, it is important to make sure that the text is placed as centrally as possible on the graphic so that it is not cut off when adjusting per ad.