After analyzing the data and gathering feedback from our customers, we have determined that the ideal duration for a campaign is between 6 to 12 weeks. However, please note that the absolute minimum duration for a campaign should be at least 2 weeks. This is because shorter campaigns do not allow our tool enough time to optimize the campaign effectively, and therefore, we do not recommend them.
Additionally, it is important to mention that campaigns that are less than two weeks in duration cannot be properly evaluated due to the lack of sufficient data points. If you are curious about how we evaluate campaigns, you can take a look at our attribution model.