How does Future Demand calculate the return on investment (ROI)?

If you look at the results the ROI shows the ROI of the campaign. We calculate it the following way according to the industry standards: 

Revenue/Add spend * 100 = ROI

It is also called ROAS and shown in %. The number states how much money you got back in comparison to what you invested. For example if the ROI is in

0 = nothing

100% = I got everything back I invested

200% = I got back twice as much as I invested