How does Future Demand calculate the return on investment (ROI)

This article is relevant for: All subscriptions

If you look at the results the ROI shows the ROI of the campaign. We calculate it the following way according to the industry standards: 

Revenue/Add spend * 100 = ROI

It is also called ROAS and shown in %. The number states how much money you got back in comparison to what you invested. For example if the ROI is in

0 = nothing

100% = I got everything back I invested

200% = I got back twice as much as I invested