While setting up the campaign, you are presented with various ad combinations which can be visible on the Preview ads. Wave automatically creates up to 150 ad variations for each Taste Cluster based on the primary text, headline, media asset, and URL you provide. However, there were instances where some of these combinations might include artist 1's name in the headline while showing an image of artist 2, rendering these combinations irrelevant. While these ads can still capture attention and perform well, you now have the option to disable specific combinations in the Preview ads. Only the enabled combinations will be sent as Meta ads.
Tip: Keep an open mind about different ad variations, Wave will automatically disable a combination if it does not perform well.
Instruction on the steps to follow:
Disabling Ad Combinations
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Go to Preview Ads:
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While setting up the campaign, navigate to the summary page
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Click on the Preview ads button
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Access Enabled Ad Variations:
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Click on the “Enabled ad variation” tab.
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Click on the specific ad combination you want to disable.
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This action will disable those ad combinations and move them to the “Disabled ad variation” tab.
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Re-Enabling Ad Combinations
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Go to Preview Ads:
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While setting up the campaign, navigate to the summary page
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Click on the Preview ads button
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Access Disabled Ad Variations:
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Click on the “Disabled ad variation” tab.
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Click on the specific ad combination you want to enable again.
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This will enable those ad combinations and move them back to the “Enabled ad variation” tab.
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