Best Practices for Getting Start with FD Campaigns 

Best Practices for Getting Start with FD Campaigns  

This article is relevant for: All subscriptions 

 

Using Future Demand Technology open you to unique industry insights based on our experience, Data from thousands of campaigns across industries and regions highlights that following these best practices can significantly improve performance: 

 

Creative Content Alignment 

• Ensure text, headlines, and media align with the topic recommendations in the Taste Cluster. 

• Use CoCreate to write a base message that align with customer interest. Variety in tone, style, and format enhances FD's Campaign Optimization, allowing for effective A/B testing.  

 

Media Assets 

• Use high-quality images/videos with a minimum resolution of 1080x1080 and formats like 1:1 or 9:16. 

• Wave automatically selects the correct ad type and placement based on asset format. 

• Use a minimum of 3 texts, 3 headlines and 3 images for efficient A/B testing 

• Update existing text and images as needed during the campaign, but note that new assets cannot be added mid-campaign. 

 

Campaign Duration  

• Ideal duration: 4–12 weeks; minimum: 2 weeks for effective optimization while poorly performing assets will be automatically deactivated. 

• Campaigns shorter than 2 weeks lack sufficient data for meaningful results. 

• Wave provides duration suggestions based on audience behavior and historical data. 

 

Budget Recommendation  

• Conversion-focused campaigns: Minimum €400. 

• Impression-focused campaigns: At least €10–15/day. 

• FD Live users receive automated budget recommendations based on factors like attendance, demand, and ticket prices. 

 

Target URLs 

• Direct URLs to the conversion page (e.g., ticket shop) to minimize clicks for users. 

• For event series, link to the overview page rather than individual events. 

 

Event Series Campaigns 

• Run campaigns for the last show in a series if it’s within 15 weeks. 

• Use Wave’s automatic series detection for shared venue, artist, and program data. 

• FD Live users receive performance insights for both individual shows and the entire series. 

 

 

 

Avoid Overlapping Campaigns 

• Avoid running competing campaigns for the same audience or event at the same time, as overlapping audiences dilute performance. 

 

Tracking Results 

• Ensure your Meta pixel or conversion API is correctly set up to track purchases. 

• Poor tracking can negatively affect campaign performance. 

• Attribution insights are available for FD Live users. 

 

GEO targeting 

• Define a geographic region for campaigns using tools like FD Smart Location (FD Live) or manual settings such as postcodes.