Campaigns are evaluated by us and made available to you for viewing in the event template.
Yes, completed campaigns are evaluated. You can find the evaluation via the Lookout area when you open the corresponding event and click on "Campaigns" in the event window.
The campaign evaluation lists how high the ad spend was for the campaign, how many transactions were made, how high the campaign revenue is, where the Return On Ad Spend is, and how many clicks and impressions the campaign generated. The evaluation can also be downloaded as a PDF.
In order to provide you with a significant evaluation, it is necessary that we have the current transactions for the event for which the campaign ran at the time of the evaluation. If transaction data is missing from an event, you can add the data manually. Read this article to find out more.