How to setup campaigns for several performances

Often productions are performed several times. And when performances are within a short timeframe, campaigns should take this into account.

For performances of the same production (same setlist and cast) within a 10-14 day timeframe, it is best practice to run only one campaign. To make the most of Future Demand automation, we recommend running campaigns for the last day of the series.

Most promoters see the best results by linking to an event overview page with a list of dates (rather than directly to the ticket shop) when there are more than two dates. For productions with two dates, we recommend linking to both seating plans within one campaign.

The pre-populated description field, but also the primary text, can be used to inform audiences of the nature of the campaign and that there are multiple performances within a defined time period.