Am I bound by the suggested keywords within the campaign set up?

Use of the keywords in the campaign set up

The keywords are recommendations for a campaign to perform at its best. This means that it is definitely an advantage if these keywords appear in the bodies of you ads. Of course, this is not a must and texts can also deviate slightly from the suggested core content. It is ideal, of course, if the text deals directly with the keywords or contains terms that are close to them. The goal is an optimal performance of the campaign based on the use of the keywords.